This course is designed to help you develop the key skills and knowledge necessary to write effectively for the web. It is ideal for copywriters, journalists, marketing and communications professionals, PR staff, web designers and others who find themselves writing for this unique media.Subjects covered include: distinctive features of web audiences, usability and accessibility, structuring information, web content, web page structure, web text, designing online guides, the art of blogging and maintenance issues. The course fee includes all course material, full tutorial support from an expert tutor, and course book: Writing for the Web, Crawford Kilian. This course is 6 modules long and includes 3 tutor-marked assignments; involving approximately 30 hours of study time. It involves approximately 50 hours of study time. You can work through the course at your own pace and have up to 12 months to complete your course. The course leads to the award of a Certificate of Course Completion. Research has shown that people do not read text on-screen in the same way as they read from a printed page, instead they scan the page and pick out key words. It has also shown that readers do not like long-scrolling pages, preferring text to be short and to the point. While web authors still need to follow the rules of effective English, It is important that they do not simply transfer their offline writing to the online world but adapt their approach to meet the unique needs of online readers.Why Choose Us? Our tutorial support is second-to-none! You'll be assigned a personal tutor as soon as you enrol who will work with you all the way through your course. You can contact your tutor directly at any time if you have any questions or problems, or if you would just like a chat about how the course is going. Tutorial support is by e-mail and/or telephone.
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